WINERIES & IMPORTERS
Help consumers find your wines.
How many potential sales are you losing just because people don’t know where your wines are sold? When you add your wines to the Grappos database, it’ll be easy for them to find a local retailer. If they call or email you asking for a local retailer, just refer them to Grappos. Many wineries link to Grappos on their homepage to make it even easier for consumers to find their wines.
Support all of your retail accounts.
When your wines are listed on Grappos.com, you’re supporting every retail account at the same time. On or off-premise, as long as they have a physical location where consumers can buy your wines, you can list them on Grappos.com.
Advertise where your wines are sold.
Grappos.com gives you the option of advertising nationally or locally. A national ad gives you a presence on Grappos.com regardless of where consumers are searching for your wines. Local ads let you select specific areas by zip code and are great for special events or boutique wineries with limited distribution.
Make your social media matter.
It’s hard to overstate the importance of social media when it comes to selling wine. Twitter and Facebook have become the ultimate soft-sell for wine, but how do you convert brand awareness to actual sales? Grappos clients are able to give their social media outreach some teeth by helping their fans go from “I’m interested in this wine” to “I’m going to the wine shop around the corner to buy it now.”
Share search links.
Most wine is purchased as a result of a recommendation - a friend, sommallier, reviewer or even a Tweet. Search links can be created for any wine in the Grappos database and shared via blogs, online reviews, instant messaging, Facebook, Twitter and email. Imagine being able to everyone on your email mailing list where they can buy your latest release with just one link?
Click on the links below to see a few examples.
Hahn Estates Cabernet Sauvignon in Los Angeles, CA
Red Truck Pinot Noir in Dallas, TX
Clif Family 'The Climber' Red in Chicago, IL
St. Supery Merlot in San Francisco, CA
Pushback Sauvignon Blanc in Pittsburg, PA
Cycles Gladiator Pinot Grigio in Newark, NJ
Maison Bouachon Chateauneuf Du Pape Red in Houston, TX
Powder Keg Petite Sirah in San Jose, CA
Picket Fence Pinot Noir in Denver, CO
Fortant Cabernet Sauvignon in Minneapolis, MN
Bin 36 Cabernet Sauvignon in Dallas, TX
Use the Grappos Facebook application on your fan page.
We’ve developed an application that lets you bring the Grappos search engine to your Facebook fan page. It’s free and easy to install. Why not help your fans connect with a local retailer when they’re on your fan page, interacting with and thinking about your brand?
Click here to try the
Grappos Wine Locator Facebook Application
Capitalize on demand for your wines with Grappos SearchTracker analytics.
What would you do if you knew where consumers were looking for your wines? What if you knew about specific neighborhoods where people were searching for your wines, but could not find a retailer that sells them? By tracking every search, Grappos SearchTracker analytics provide usable business intelligence to wineries so they can more accurately match supply to actual demand. These reports are available as raw data or interactive, 3-D visualizations and can be a great sales tool. Grapos SearchTracker analytics might be the most fun you’ll ever have while looking at a report.
Get your wines on Grappos.com.
Adding your wines to the Grappos database is as easy as emailing a depletion/placement report once a month. We handle everything else. Your distributors should be able to supply this data. The Grappos data format is very simple and
a template is available by clicking here.
If you already work with a depletion data provider, the entire process can usually be automated for you. If not, we can help you find a solution tht fits your needs.
Contact us for a quote.
Every winery and importer has a different situation, so it’s best to ask us to help determine the cost of your 12-month Grappos subscription. Rates are based on the amount of data required to represent your brands and other options like advertising and the Grappos SearchTracker reports.
With subscriptions starting at $400/year, even the smallest boutique winemakers can use Grappos to drive interested consumers to the retailers that carry their wines. For much larger brands, our rates scale in your favor so it’s always affordable.
If you have a question or would like to set up a meeting to find what Grappos can do for you,
contact us by clicking here.
Click here to get a Grappos banner for your site.
