In today’s fast-paced digital economy, your business’s success depends heavily on marketing and sales alignment. While traditional methods like TV, radio, and print ads still have their place, digital marketing tools are essential for driving growth. They streamline processes, boost productivity, and help generate and nurture leads, setting your sales team up for long-term success.

In this guide, we cover over 30 of the top tools across various digital marketing strategies, updated for 2025, to help your business stay ahead.

‍

What Are Digital Marketing Tools & How Can They Help Sales?

Digital marketing tools are software solutions designed to automate or simplify repetitive marketing tasks, freeing up your team’s time to focus on high-value activities like building customer relationships, creating content, and closing deals. When deployed effectively, these tools boost efficiency, improve lead conversion, and provide the insights needed to adapt to changing consumer behaviors.

‍

Why Digital Marketing Tools Are Essential for Sales

Before we dive in, let's be clear: digital marketing tools aren't just for marketers. They empower your sales team to:

• Work Smarter, Not Harder: Automate repetitive tasks, freeing up time for relationship building and closing deals.
• Gain a 360° View of Customers: Track interactions, understand preferences, and personalize every touchpoint.
• Close More Deals: Nurture leads with targeted content and streamline the sales process.
• Stay Ahead of the Curve: Access data-driven insights to optimize strategies and outpace the competition.

Ready to transform your sales performance? Level up your sales team with these 30+ digital marketing tools for explosive growth in 2025.

‍

Customer Relationship Management (CRM) Software

Customer relationship management (CRM) tools help you track and convert leads, stay connected with customers, and streamline communication. A robust CRM is the backbone of any successful sales team. It's your central hub for managing leads, tracking interactions, and building lasting customer relationships.

Pro Tip: Most CRMs offer free trials. Test drive a few to find the perfect fit for your team's workflow and budget.

1. HubSpot CRM (Free and paid plans)

HubSpot's user-friendly CRM is a great starting point, offering essential features like contact management, email tracking, and deal pipelines. 

Ideal for: Small to medium-sized businesses seeking an all-in-one marketing and sales platform.

• Pros: Easy to use, integrates with other HubSpot tools, excellent free plan.
• Cons: Can become expensive for larger teams with advanced needs.

2. Salesforce CRM (Paid plans)

A powerhouse for sales automation, Salesforce offers advanced features like lead scoring, opportunity management, and customizable reports. 

Ideal for: Large businesses with complex sales processes.

• Pros: Highly customizable, robust reporting, extensive integrations.
• Cons: Steep learning curve, higher cost.

3. Zoho CRM (Free and paid plans)

Zoho's customizable CRM caters to businesses of all sizes, offering a drag-and-drop interface, powerful automation, and insightful analytics. 

Ideal for: Small to medium-sized businesses seeking a flexible and affordable CRM.

• Pros: Highly customizable, affordable, excellent mobile app.
• Cons: Can be overwhelming for beginners, limited third-party integrations compared to Salesforce.

4. Pipedrive CRM (Paid plans)

Pipedrive's intuitive interface and visual pipeline make it a favorite for sales teams focused on deal management. 

Ideal for: Small businesses and startups prioritizing a streamlined sales process.

• Pros: Visual pipeline, easy to use, affordable.
• Cons: Limited features compared to larger CRMs, fewer integrations.

5. Monday.com (Paid plans)

Monday.com is a highly visual and customizable CRM that excels at project management and team collaboration. 

Ideal for: Teams who want to manage their sales pipeline alongside other projects in a visually appealing way.

• Pros: Visually appealing, highly customizable, great for team collaboration.
• Cons: Can be expensive, learning curve for advanced features.

‍

Pay-Per-Click (PPC) Advertising Platforms

PPC advertising allows you to reach your target audience precisely when they're searching for solutions you offer. These platforms streamline campaign management and optimize your ad spend.

Pro Tip: Combine PPC platforms with strong landing pages optimized for conversions to maximize your return on ad spend.

6. Google Ads (Paid)

The undisputed king of search advertising, Google Ads gives you access to billions of searches happening daily.

Ideal for: Businesses of all sizes looking to reach customers actively searching for their products or services.

• Pros: Massive reach, granular targeting options, detailed performance tracking.
• Cons: Can be competitive and expensive, requires ongoing optimization.

7. Microsoft Advertising (Paid)

Reach a different audience segment through Bing and Yahoo! searches. 

Ideal for: Businesses looking to diversify their PPC reach and potentially find less competitive keywords.

• Pros: Less competition than Google Ads, can be more cost-effective, access to unique demographics.
• Cons: Smaller reach than Google Ads, less sophisticated targeting options.

8. LinkedIn Ads (Paid)

Target professionals based on job title, industry, and interests. 

Ideal for: B2B businesses and those selling products or services to a professional audience.

• Pros: Precise targeting for B2B, high-quality leads, various ad formats.
• Cons: Can be expensive, requires a well-defined target audience.

‍

Social Media Management Tools

Social media is a powerful channel for building brand awareness, engaging with your audience, and generating leads. Marketing on social media can yield a high return on investment if done correctly. With constantly changing algorithms and an audience with short attention spans, unlocking that potential can be challenging. The key is to invest in a social media management tool. These tools streamline your social media efforts and amplify your impact.

Pro Tip: Use social media analytics to track your performance, identify top-performing content, and optimize your strategy for maximum engagement.

9. Buffer (Free and paid plans)

Buffer simplifies social media scheduling and publishing across multiple platforms. 

Ideal for: Small businesses and individuals seeking an easy-to-use tool for consistent posting.

• Pros: Simple interface, affordable, supports major social networks.
• Cons: Limited analytics, basic features compared to other tools.

10. Hootsuite (Free and paid plans)

Hootsuite offers more advanced features like social listening, team collaboration, and detailed analytics. 

Ideal for: Larger teams and businesses needing to manage multiple social accounts and campaigns.

• Pros: Comprehensive features, robust analytics, supports a wide range of social networks.
• Cons: Can be expensive for small businesses, interface can feel overwhelming for beginners.

11. Sprout Social (Paid plans)

Sprout Social focuses on social listening and engagement, helping you understand your audience and build strong relationships. 

Ideal for: Businesses prioritizing social customer care and brand building.

• Pros: Excellent social listening features, robust reporting, strong focus on engagement.
• Cons: Higher cost, can be more complex to learn.

‍

Productivity and Automation Tools

Productivity tools can be game-changers for sales teams by streamlining workflows, improving organization, and enhancing communication. From CRM software to task management platforms, these tools help teams manage leads more effectively, track sales pipelines, and automate repetitive tasks, freeing up time for relationship-building and strategy. 

Pro tip: Let these tools work for you, not the other way around. Try to avoid complexity by narrowing down the exact tasks these tools should accomplish.

12. Asana (Free and paid plans)

Asana is an incredible tool for teams managing a wide variety of projects. With Asana, sales teams can make collaborative lists for tracking daily, monthly, and quarterly tasks, share ideas, and more.

Ideal for: Larger teams needing structured task management, collaboration, and project tracking.

• Pros: Simple to use, wide range of automation features, customizable workflows.
• Cons: Might be overwhelming to smaller teams, higher cost for advanced features.

13. Zapier (Free and paid plans)

Zapier is ideal for individuals and teams that need to automate tasks and integrate various apps to streamline workflows. Zapier helps to reduce manual, repetitive work across different tools.

Ideal for: Smaller teams looking to streamline tasks and increase productivity.

• Pros: Simple interface, broad integration options, smart task automation.
• Cons: May become costly or complex for users with advanced automation needs.

‍

Search Engine Optimization (SEO) Tools

SEO is the foundation of long-term online visibility. These tools help you uncover valuable keywords, optimize your website content, and climb the search engine rankings.

Pro Tip: SEO is a marathon, not a sprint. Focus on creating high-quality content that satisfies user intent and build links organically to achieve sustainable results.

14. SEMrush (Paid plans)

SEMrush is an all-in-one SEO powerhouse, offering tools for keyword research, competitor analysis, site audits, and rank tracking. 

Ideal for: Serious marketers and businesses looking to gain a competitive edge in search.

• Pros: Comprehensive features, in-depth data, excellent for competitor analysis.
• Cons: Can be expensive, some features require technical SEO knowledge.

15. Ahrefs (Paid plans)

Ahrefs excels at backlink analysis, helping you understand your website's authority and identify link-building opportunities. 

Ideal for: SEO professionals and businesses focused on building high-quality backlinks.

• Pros: Powerful backlink analysis, excellent keyword research tools, user-friendly interface.
• Cons: Expensive, some features may be overkill for beginners.

16. Moz Pro (Paid plans)

Moz Pro offers a suite of SEO tools for keyword research, rank tracking, site crawling, and on-page optimization. 

Ideal for: Businesses seeking a comprehensive SEO solution with a focus on usability.

• Pros: User-friendly interface, helpful support resources, strong community.
• Cons: Limited features compared to SEMrush and Ahrefs, can be expensive.

17. Keywords Everywhere (Free and paid plans)

Keywords Everywhere is a handy marketing and keyword research browser extension, available for most major internet browsers. 

Ideal for: SEO beginners looking for a place to start.

• Pros: Low-cost keyword insights, real-time data available on every page.
• Cons: Lacks in-depth analysis, backlink data, and other advanced features offered by tools like SEMrush or Ahrefs.

‍

Content Marketing Tools

Compelling content is the fuel for your digital marketing engine. These tools help you create, optimize, and distribute content that resonates with your audience.

Pro Tip: Focus on creating high-quality, valuable content that addresses your audience's pain points and interests. Promote your content across multiple channels to maximize its reach and impact.

18. Grammarly (Free and paid plans)

Grammarly ensures your content is error-free and polished, enhancing your credibility and professionalism.

Ideal for: Anyone who writes!

• Pros: Catches grammar and spelling errors, suggests style improvements, easy to use.
• Cons: Free version has limitations, can sometimes over-correct.

19. BuzzSumo (Paid plans)

BuzzSumo helps you discover trending topics, identify key influencers, and analyze the performance of your content. 

Ideal for: Content creators and marketers seeking data-driven insights to inform their strategy.

• Pros: Excellent for content research, identifies influencers, tracks content performance.
• Cons: Can be expensive, some features overlap with other SEO tools.

20. Exploding Topics (Free and paid plans)

Exploding Topics uncovers emerging trends before they go mainstream, giving you a head start on creating content that captures audience interest. 

Ideal for: Content creators, marketers, and businesses seeking to capitalize on rising trends.

• Pros: Identifies trending keywords and topics, provides data-backed insights, helps with content ideation.
• Cons: Free version has limitations, requires careful analysis to validate trends.

21. Jasper.ai (Paid plans) 

Jasper.ai leverages artificial intelligence to help you generate high-quality content quickly and efficiently. 

Ideal for: Content creators, marketers, and businesses needing to produce a large volume of content.

• Pros: Generates various types of content (blog posts, social media updates, ad copy), saves time, overcomes writer's block.
• Cons: Requires careful editing and fact-checking, can be expensive.

22. Canva (Free and paid plans) 

Canva makes it easy to create visually appealing graphics, presentations, and social media content, even without design experience. 

Ideal for: Anyone who needs to create visuals for their content marketing efforts.

• Pros: User-friendly interface, vast library of templates and design elements, affordable.
• Cons: Limited customization options compared to professional design software, some features require a paid plan.

‍

Store and Product Locators

Store and product locators are valuable tools, particularly for CPG brands. If your business has physical stores or your products are sold in various retail locations, a store locator is a must-have. This tool helps customers find your products locally, driving foot traffic and bridging the gap between online and in-store sales.

Pro Tip: Make sure your store locator is mobile-friendly and easy to use. Include key information like contact details, and directions to help customers find what they need.

23. Grappos (Paid plans) 

Grappos offers a highly customizable and user-friendly store locator that integrates seamlessly with various platforms. Our store locator adds considerable value to customers by showing them where they can find and purchase products both in store and online with the Buy Online Plus feature. Best of all, Grappos offers extensive backend support that takes the pressure off of managing data and running updates, making it easy to focus on your business goals.

Ideal for: Businesses with multiple locations and/or those seeking a branded store locator experience.

• Pros: Customizable design, easy integration, excellent support, accessible design.
• Cons: May be more expensive than basic locators.

‍Request a store locator demo from Grappos → 

24. Closeby (Free and paid plans) 

Closeby is a simple and affordable store locator app for Shopify stores. 

‍Ideal for: Small businesses with a few locations.

• Pros: Free for up to 5 locations, easy to set up, integrates with Google Maps.
• Cons: Limited features compared to Grappos, less customization.

‍Check out our guide to Shopify store locator apps →

‍

Email Marketing Tools

Email marketing remains a powerful tool for nurturing leads, promoting offers, and building customer loyalty. These platforms help you create engaging campaigns and automate your email marketing efforts.

Pro Tip: Segment your email list to send targeted messages that resonate with different customer groups. Track your email performance metrics to optimize your campaigns for higher open rates and click-through rates.

25. Mailchimp (Free and paid plans)

Mailchimp is a popular email marketing platform known for its user-friendly interface and affordable pricing. 

Ideal for: Small to medium-sized businesses seeking an easy-to-use email marketing solution.

• Pros: Easy to use, affordable, offers a free plan, good selection of templates.
• Cons: Limited automation features compared to other tools, can be expensive for large lists.

26. Klaviyo (Paid plans)

Klaviyo is a more advanced email marketing platform that excels at personalization and automation.

Ideal for: Ecommerce businesses and those seeking to create highly targeted email campaigns.

• Pros: Powerful segmentation and automation, integrates with ecommerce platforms, strong focus on data.
• Cons: More expensive than Mailchimp, steeper learning curve.

27. ActiveCampaign (Paid plans) 

ActiveCampaign offers a wide range of features, including email marketing, marketing automation, and CRM capabilities. 

Ideal for: Businesses seeking an all-in-one solution for managing their marketing and sales efforts.

• Pros: Comprehensive features, advanced automation, good deliverability rates.
• Cons: Can be expensive, may be overkill for basic email marketing needs.

‍

Sales Engagement Platforms

Sales engagement platforms streamline outreach and automate follow-up, helping your sales team connect with more leads and improve their efficiency.

Pro Tip: Combine sales engagement platforms with your CRM to create a seamless workflow and track all interactions with prospects.

28. Outreach (Paid plans) 

Outreach is a leading sales engagement platform that automates sequences of emails, calls, and social media touches. 

Ideal for: Sales teams looking to improve prospecting and increase efficiency.

• Pros: Powerful automation features, robust analytics, integrates with CRM systems.
• Cons: Can be expensive, requires strategic planning for effective use.

29. Salesloft (Paid plans) 

Salesloft offers similar features to Outreach, with a strong focus on personalization and sales coaching. 

‍Ideal for: Sales teams looking to improve their communication and build stronger relationships with prospects.

• Pros: Personalization features, sales coaching tools, integrates with CRM systems.
• Cons: Can be expensive, requires training for optimal use.

‍

Conversation Intelligence Tools

Conversation intelligence tools analyze sales calls and meetings to provide valuable insights into customer interactions and identify areas for improvement.

Pro Tip: Use conversation intelligence tools to identify patterns in successful sales calls and replicate those strategies across your team.

30. Gong (Paid plans)

Gong records and transcribes sales conversations, using AI to analyze topics, sentiment, and speaker engagement. 

Ideal for: Sales teams looking to improve their communication skills and identify winning strategies.

• Pros: Provides valuable insights into sales conversations, helps identify coaching opportunities, integrates with CRM systems.
• Cons: Can be expensive, raises privacy concerns if not used ethically.

31. Chorus.ai (Paid plans) 

Chorus.ai offers similar features to Gong, with a focus on collaboration and sales enablement. 

Ideal for: Sales teams looking to share best practices and learn from each other.

• Pros: Facilitates collaboration, provides real-time feedback, integrates with CRM systems.
• Cons: Can be expensive, requires a culture of open communication.

‍

Power Up Your Sales Team Today

The right digital marketing tools can revolutionize your sales process, freeing your team to focus on what they do best: building relationships and closing deals. Don't let your sales team fall behind. Explore the tools we've covered, experiment with free trials, and invest in the platforms that will drive your business growth in 2025 and beyond.

You might also like:

• 14 Essential Tools and Apps for E-commerce Success
• The Future of E-Commerce Strategies: Omnichannel vs. Omnicommerce
• Understanding BOPIS: A Game-Changer for CPG Brands