Your website is one of the best tools in your sales and marketing arsenal. An expertly designed product landing page not only helps drive traffic to your website but can also boost sales tremendously. If you think your current product landing pages leave much to be desired, read on to discover how to design a strong product landing page and view examples that will inspire you to create landing pages that generate serious revenue.

What is a Product Landing Page?

A product landing page is a web page specifically designed to showcase and promote a particular product. The ultimate goal of a product landing page is to encourage the user to take action, whether this is a purchase online, or getting them to a physical store to complete the conversion. A product landing page is a dedicated destination where potential customers can learn more about your product, its features and benefits, and more. This page serves as a digital salesperson that persuades customers to make a purchase.

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Product Landing Page vs. Lead-Generating Landing Page

The main difference between a product landing page and a lead-generating landing page is that product landing pages are designed to convert sales. Though product landing pages may have secondary or tertiary goals of capturing customer contact information or email newsletter signups, the primary intention is to drive a purchase. 

Learn more: Landing Page vs. Product Page: Benefits of Each Explained

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7 Key Features Every Product Landing Page Should Have

Need help designing a product landing page that converts? Here are some best practices to keep in mind when creating a landing page.

1. Clean & Visually Appealing Layout

A great design is crucial to the success of a product landing page. Before you worry about the copy or graphics to include on your landing page, you should conceptualize a neat layout that’s easy to navigate and pleasant to look at. If using a website builder like Shopify or Squarespace, browse through their ready-made landing page templates for a head start.

2. Persuasive Copy

Next, you’ll want to make sure your product landing page has compelling and coherent copy. Focus on the benefits of your product and stay focused on your customer or end user. Don’t just talk about what makes your product great–talk about how the product will make customers feel, what customers can accomplish with your product, and more. Be sure to proofread your copy and edit out any typos or grammatical errors or you’ll lose credibility in the eyes of your potential customers.

3. High-Quality Photos and Graphics

Customers need to know what they’re buying before they click the purchase button. Include a handful of high-resolution images of your product on the landing page, ensuring the first image customers see when they reach the page is that of your product. Interesting visuals help customers stay on the page and increase the likelihood that they’ll make a purchase.

4. Social Proof

Social proof includes reviews and testimonials from confirmed customers who have tried and loved your product. Studies have shown time and again that positive reviews are powerhouses at converting sales. Customers will only believe so much of what a brand has to say about their own product but can be quickly convinced to make a purchase (or not) based on other people’s experience with the product. Ask for testimonials from some of your key customers or install a review widget that automatically pulls your Google reviews directly into your landing page.

5. Product Locator

When your goal is to drive in-store purchases, a product locator is a must-have on your landing page. Product locators help customers find your product in stores near them, no matter where they are. Look for a product locator that’s easy for customers to use, is seamless to integrate on your landing page, and has robust backend support for data and analytics. Bonus points if you can customize the locator to fit your branding and site layout.

The Grappos Product Locator can do all the above and more. Best of all, our team takes full responsibility for managing data updates and customization, which means you don’t have to learn any new software. 

Request a Product Locator demo →

Learn more: How to Add a Store Locator to Your Website

6. Frequently Asked Questions

Consumers are increasingly conscious about what they’re buying, seeking out as much information as they can before making a purchase. A great brand and a better landing page will provide as many answers to customer questions ahead of time, usually in the form of a Frequently Asked Questions (FAQ) section. Though not every product necessitates an FAQ section, adding one to your product landing page can be extremely helpful in persuading customers to buy your product.

Learn more: How to Create an Effective FAQ Page for Your Brand

7. Primary Call to Action

Don’t confuse or overwhelm potential customers with a slew of CTAs. Your product landing page should be focused solely on converting sales. Include a strong, clear call to action on your landing page that prompts customers to make a purchase. Though it’s important to acquire leads or get email newsletter signups, you should focus on those conversions to a lesser degree on the product landing page.

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Product Landing Page Examples

Check out these product landing pages to use as inspiration when designing one for your products.

HySecurity

HySecurity has created beautiful product landing pages for their entire line of security products. Their landing pages feature strong hero images of the products in real-world settings followed by concise copy showcasing the features and benefits of the product. Customers can learn everything they need to know about the featured HySecurity product right on the landing page without being exposed to any extraneous information.

Bonterra

Beautiful images and descriptive copy breathe life into Bonterra’s product landing pages. These cleanly designed product landing pages stay focused on driving sales by persuading customers to buy Bonterra wines. Related products and bundles are also featured, creating both a strong network of product landing pages and more opportunities for a purchase.

Womaness

The product landing pages featured on the Womaness site have it all: high-quality images, social proof, and a visually appealing layout. When customers land on one of these product pages, they can learn everything they need to know about Womaness products. Both reviews and testimonials are featured prominently, as are clear before and after photos showcasing product results. 

The Macallan

Prestigious whisky brand The Macallan makes product landing pages seem like an art form. Much like the whisky itself, their product pages are complex and rich with imagery and copy designed to captivate page visitors and draw them into the product’s unique features. The Macallan understands their audience is made up of connoisseurs who are passionate about whisky, which is why they provide a prose-like narrative of tasting notes, the distilling process, and more. 

FitVine Wine

With punchy headlines and concise copy, FitVine Wines crushes the product landing page game. Made for health-conscious wine consumers, FitVine also includes crucial health information directly on the product landing pages so customers know exactly what they’re getting with each bottle. A review widget near the bottom of the page provides social proof and insights from confirmed buyers, adding trust and providing confidence to first-time buyers.

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Final Thoughts

Because of the potential to positively impact your revenue, designing a product landing page can seem a bit daunting at first. These best practices and examples should be more than enough to guide you as you design strong landing pages for your products. Before you know it, you’ll have stunning product landing pages that help drive sales and take your business to new heights.

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