March 27, 2025
9
min read
The Top 10 Best Brewery Websites that Influence & Inspire
Your brewery website never stops working, so why not make it great? We’ll explore the elements of a great website, and share 10 top brewery websites.
Did you know that a well-designed website can directly impact a business’s credibility and customer engagement? According to a recent study, 75% of consumers judge a business’s credibility based on its website design. In the highly competitive craft beer industry, your website is more than just an online presence—it’s your digital taproom, working 24/7 to attract and educate customers.
So why not make it as unforgettable as your beer?
In this guide, we’ll explore what makes a great brewery website, the essential features every brewery should include, and the top 10 best brewery websites that influence and inspire.
What Makes a Great Brewery Website? Essential Features & Tools
A great brewery website does more than list beers and hours—it creates an experience that draws visitors in and encourages them to engage with your brand. Here are the must-have features that take brewery websites from good to great.
Bold Engaging Design and Branding
Authenticity, branding, personality… whatever you want to call it, your brewery website needs it. Your brand identity should shine through your website’s design. A strong color palette, typography, high-quality imagery, and compelling copy help capture the essence of your brewery. Whether your brand is edgy and rebellious or refined and sophisticated, your website should reflect that personality.
You’ve invested in making great-looking packaging for your beer—don’t stop there. Carry the aesthetic appeal of your products over to the website design. Brand colors, high-quality images and graphics, and sophisticated typography are just a few of the elements that make a great site design. There are dozens of cost-effective resources for website design, but for a truly premium site, consider partnering with a web design agency that specializes in creating websites for breweries.
Pro Tip: Invest in professional photography—images of your beer, taproom, and events add authenticity and visual appeal.
Beer Menu with Descriptions and Pairings
Your beer menu should be easy to browse, featuring:
- ABV, IBU, and beer style
- Flavor profile and tasting notes
- Recommended food pairings
- Seasonal, flagship, and limited releases
Adding brewing process details (e.g., barrel-aged, dry-hopped) or ingredient sourcing (local grains, unique hops) makes your beer lineup more compelling.
Easy-to-Find Location Information and Contact Info
Make it easy for customers to find you! Your website should clearly display your address with a Google Maps integration, so visitors can get directions in one click. Business hours should be front and center, including any special holiday hours, so no one shows up to locked doors. And of course, people need a way to reach you. Having your phone number, email, and social media links handy means customers can ask quick questions, check on new releases, or just say hello. Whether they’re locals or out-of-towners, giving them all the info they need makes planning a visit a breeze.
Online Ordering and E-commerce
Adding an e-commerce section on your website is a convenient way for customers to buy your products, even if all you sell is merch. If you live in an area that allows the sale and distribution of alcohol online, an e-commerce store is a great way for customers to get ahold of your brews without visiting your brewery itself. Be sure to include clear delivery and pickup options so customers know exactly how they can get ahold of their purchases. You can even employ a BOPIS strategy to add an extra layer of convenience for your customers.
Event Calendar and Community Engagement
An event calendar keeps customers in the loop about live music, trivia nights, beer releases, and special tastings. If you offer ticketed events, make it simple for people to RSVP or buy tickets directly from your site. A blog or news section is also a great way to keep fans updated, from announcing a new beer to sharing behind-the-scenes brewing stories, or recapping an awesome event. When customers feel connected to your brewery, they’re more likely to come back, bring friends, and be part of your community.
Brewery Story and Team Introduction
Every brewery has a story, and yours is worth telling. An engaging "About Us" page should go beyond the basics.
- Talk about how it all started, what drives your passion for brewing, and what makes your beer special.
- Adding team bios with fun facts or personal anecdotes puts faces behind the brand and makes it feel more personal.
- A behind-the-scenes look at the brewing process can be compelling as well.
- Photos, videos, or quick descriptions can help customers appreciate the craftsmanship behind every pint.
People love supporting breweries with a great story, so make sure yours shines.
Social Media Integration
Social media has become an indispensable marketing tool for breweries. Social posts can showcase everything from events to new beer releases, events, company culture, and more. Including social widget on your brewery website not only makes it easy for the content shared on your page to appear on your website but also helps generate new followers for your page.
Learn more: How to Boost Alcohol Sales Using Social Media →
Mobile Optimization and Fast Loading
Mobile browsing has become the most popular way to experience the Internet, with 52.5% of all web traffic coming from mobile devices. More and more users are conducting searches and clicking on ads right from their smartphones. Make sure your brewery website is mobile-friendly, with fast-loading images, graphics, and pages so visitors don’t bounce before they learn all about your brand.
Accessibility and Compliance
Your website should be welcoming to everyone, and that means making it accessible. Simple things like using high-contrast text, easy-to-read fonts, and keyboard-friendly navigation can make a big difference for visitors with disabilities. Adding alt text for images and captions for videos also ensures that everyone can engage with your content. And let’s not forget privacy—having a clear privacy policy and cookie consent banner keeps everything transparent and builds trust with your customers. When your website is user-friendly and inclusive, more people can enjoy what your brewery has to offer!
Product Locator
A product locator is one of the best features to include on your brewery website because it works 24/7 to help customers find your beers in stores near them. Product locators also provide valuable data about users who are searching for your beers and locations where they’re most popular, helping you discover new distribution and expansion opportunities for your business. This visibility goes a long way in giving customers a satisfying experience with your website and your brand.
The Grappos Product Locator does all this with the added benefits of being fully customizable and managed in its entirety by the Grappos team. It’s like an extra team member you don’t need to onboard—just add it to your site and watch how happy your customers become.
Elevate your product locator with Grappos
The 10 Best Brewery Websites
Choosing a small selection of great brewery websites was a difficult task. We analyzed dozens of brewery websites based on design, functionality, user experience, and brand storytelling. These 10 stood out as the best examples of breweries leveraging their websites to connect with customers and grow their brands.
1. Blood Brothers Brewing
Blood Brothers Brewing’s website perfectly captures the brand’s bold, edgy vibe while making it super easy for visitors to find what they need. With its gritty design, bold typography, and striking visuals, the site gives off the same rebellious energy as their brews. But it’s not just about looks—it’s packed with useful info too. You’ll find a detailed beer menu with tasting notes, ABV, and IBU details, plus pairing suggestions to help you pick the perfect pint. Everything else, including taproom hours, location with a handy map, and contact details, is right at your fingertips. It’s the perfect mix of attitude and accessibility, making it easy to explore what Blood Brothers Brewing is all about.
2. Free Roam Brewing Co.
Free Roam Brewing Co.’s website does a fantastic job of bringing the brewery’s laid-back, welcoming vibe online. Right away, you’re greeted with stunning, high-quality images that showcase the taproom and the lineup of craft beers on tap. Want to know what’s pouring? The site gives you all the details, from styles and ABV to tasting notes, so you can plan your next pint. The event calendar is stacked with live music, food truck lineups, and special events, making it easy to see what’s happening. Location, hours, and contact info are all easy to find, so there’s no guesswork involved.
3. Resident Culture Brewing Company
Resident Culture Brewing Co.'s website is a vibrant gateway into their unique universe, where creativity and community thrive. The site features a striking design that pairs bright colors with dark backgrounds, reflecting the brewery's bold branding. Visitors can explore detailed information about their diverse beer offerings, upcoming events, and multiple taproom locations. The 'Our Story' section invites guests to embrace their individuality, reinforcing the brewery's ethos that "Your Weird is Welcome." Navigating the site feels like joining a dynamic community, offering an engaging digital experience that mirrors the welcoming atmosphere of their Charlotte-based taprooms.
4. Burial Beer Co.
Burial Beer Co.'s website immediately draws you in with its bold, high-contrast design that perfectly mirrors the brewery's edgy and artistic personality. Navigating through the site, it's clear that their heart beats in Asheville, NC, with multiple locations showcased, including their original South Slope taproom and the rustic Forestry Camp. For those looking to enjoy their brews at home, the online shop offers a selection of their latest releases, complete with detailed descriptions and shipping options. The site not only provides essential information but also immerses visitors in the unique Burial Beer experience.
5. Humble Sea Brewing Co.
Humble Sea Brewing Co.'s website is a vibrant reflection of the brand’s playful and creative spirit. The bright and inviting design catches your eye, while the humorous copy keeps you entertained as you explore. Their commitment to creativity shines through, not just in their unique beer offerings, but also in the engaging content throughout the site. For those looking to enjoy their brews regularly, they offer convenient monthly beer boxes, ensuring you never run dry.
6. Highland Park Brewery
Highland Park Brewery’s website is a masterclass in clean, minimalist design, making it easy for visitors to find what they’re looking for without any unnecessary clutter. The simple, well-organized layout keeps the focus on their beer while still reflecting the brewery’s laid-back and welcoming personality.
One of the standout aspects of the site is Highland Park Brewery’s clear code of conduct and ethos, which reinforces their commitment to creating a welcoming and inclusive space for everyone. They make it known that their brewery isn’t just about great beer—it’s about fostering a respectful and vibrant community.
7. The Alchemist Brewery
The Alchemist Brewery's website is a testament to their dedication to social and environmental responsibility, seamlessly blending a clean, minimalist design with rich content that reflects their core values. Navigating through the site, visitors can explore their sustainability initiatives, including solar power usage and innovative wastewater treatment solutions, underscoring their commitment to environmental stewardship.
The 'Community' section highlights their active involvement in local projects, such as supporting food pantries and promoting inclusivity through initiatives like the 'Just Say Gay IPA,' with proceeds benefiting LGBTQ+ organizations. Additionally, the website showcases collaborations with local artists, integrating art into their brand identity and brewery spaces. This thoughtful design not only provides essential information but also immerses visitors in The Alchemist's mission to be a positive force in their community and beyond.
8. Phantom Canyon Brewing Co.
Phantom Canyon Brewing Co.'s website embodies a bright, all-American aesthetic that reflects the brewery's rich history and vibrant atmosphere. The clean, intuitive design ensures visitors can effortlessly navigate through sections like their expansive tap list, featuring a diverse selection of thoughtfully crafted brews. The site also highlights their award-winning food offerings, upcoming events such as trivia nights and happy hour specials, and provides easy access to reservations and takeout orders. This seamless user experience invites guests to explore and engage with all that Phantom Canyon has to offer.
9. Denver Beer Co.
Denver Beer Company's website perfectly embodies their fun-loving philosophy, inviting visitors into a world where great beer and good times go hand in hand. The site is brimming with vibrant photos and graphics that capture the lively atmosphere of their taprooms and the adventurous spirit of their community. Navigating through their offerings is a breeze, with detailed information on their diverse beer selection, upcoming events, and multiple taproom locations. Whether you're planning a visit or just curious about their latest brews, the website makes it easy to dive into the Denver Beer Co. experience.
10. Moody Tongue
Moody Tongue's website exudes elegance and sophistication, mirroring their culinary brewing philosophy. High-quality images throughout the site showcase their chef-driven beers and beer-centric dining experiences, enticing visitors to explore their offerings. The intuitive layout enables seamless navigation, allowing users to easily access information about their locations, menus, and brewing philosophy. Overall, the website effectively conveys Moody Tongue's commitment to providing refined and thoughtful culinary experiences.
Cheers to Great Web Design
A well-crafted brewery website is more than just a digital menu—it’s a gateway to your brand’s personality, values, and community. From bold, edgy designs to clean, minimalist layouts, the best brewery websites make it easy for visitors to explore beer selections, check out upcoming events, and even order their favorite brews online. Whether a brewery leans into humor, sophistication, or an all-American vibe, the key is creating an experience that feels as inviting as walking into the taproom itself.
Don’t forget to feature a product locator on your brewery website so visitors can find your brews near them! Request a demo of the Grappos Product Locator today and discover the difference this powerful tool can make.
Request Grappos Product Locator demo →
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